Singapore, 30 April 2009 – CommunicAsia, Asia's largest infocomm exhibition launched a mobile site, allowing attendees easy access to information on the go before and during the show. Created using Blueprint, Yahoo!’s mobile development platform, the CommunicAsia2009 mobile site presents information in a format that is specifically designed for mobile phones. Some key features on the site include daily news updates of the show, event highlights, shuttle bus services, programme timings and locations, floor plans and more. Mobile users can now key in http://go.communicasia.com into the web browser on their mobile device to start accessing information about CommunicAsia2009.

"We are excited about using this mobile platform to provide the latest updates and information of CommunicAsia2009. Many of the exhibitors and visitors to the event are internet and technology savvy professionals who are on the go, 24/7, and we believe that this value-added service will enhance the overall experience of these attendees by providing them with information that will help them make the best use of their time at CommunicAsia." said Victor Wong, Project Director for CommunicaAsia from show organiser, Singapore Exhibition Services. "This is also in line with the show objective of being recognised as THE event that is at the forefront of technologies. We have selected Yahoo'’s blueprint as it makes use of a simple and yet powerful language that brings the optimum experience to the users."

Last year, first-time exhibitor, Yahoo! announced several new mobile products and partnerships for Asia at CommunicAsia. The company returns this year and will unveil the next phase in its strategy to deliver mobile products to revolutionise the experience on mobile for consumers, developers, carriers and advertisers.

"The continued participation of market leaders such as Yahoo! at CommunicAsia2009 underlines the industry’s view of this event as the definitive business networking platform for infocomm in Asia," added Victor Wong. "Despite the difficult business climate, we are seeing strong support from exhibitors and have met the exhibitor participation target that will ensure a fulfilling and exciting experience for our visitors."

CommunicAsia2009, together with BroadcastAsia2009, is expected to feature about 2,000 exhibiting companies from 65 countries and regions from across the globe, demonstrating the strong demand by companies to expand their footprint in Asia’s emerging markets and the importance of the annual exhibitions as networking and sourcing platforms for the global infocomm and media industries. The shows are set to return from 16 - 19 June 2009 at the Singapore Expo.

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The mobile site will be accessible on devices running Webkit-based browsers such as iPhone and iPod touch, the Nokia Series 60 and Android devices, Opera Mini, Windows Mobile devices and the Blackberry Bold and Blackberry Storm browsers

CommunicAsia is a global event where the business of technology comes to life, showcasing the latest digital technologies across mobile networks and applications, network infrastructure and satellite communications. www.CommunicAsia.com

About Singapore Exhibition Services Pte Ltd
Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia.  A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia.  With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs.  SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com.

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