SINGAPORE, 17 June 2008 – Today marks the opening of CommunicAsia and BroadcastAsia 2008. The key infocomm and media trade event incorporates EnterpriseITAsia and InteractiveDME and is held alongside CGOverdrive and the imbX Ministerial Forum. This landmark event brings together the best of today’s technology and business leaders from networking and communications vendors, broadcasters, telecommunications operators and government organisations from all over Asia and the world.

A truly international event, CommunicAsia and BroadcastAsia cover 69,000 square metres of floor space over eight halls in Singapore Expo and more than 68,000 visitors are expected to attend, 50 percent of whom are expected to come from overseas. The visitors and exhibitors alike will be treated to a wide spectrum of ICT and media innovations, put on display by over 2,300 exhibiting companies from 61 countries and regions.

Leading companies showcasing technologies ranging from 3G/HSDPA, WiMAX/LTE, Broadband, Fixed Mobile Convergence (FMC), Fiber-to-the-Home (FTTH), Next Generation Networks (NGN), IP Technology, Internet Protocol Television (IPTV), Mobile Entertainment, Satellite and Security are expected to come in for CommunicAsia2008. BroadcastAsia2008 will feature some of the hottest technologies in the market, including Broadcasting-to-Handheld, Digital Media Asset Management, Immersive Technology, HD Technology, IPTV, Mobile Entertainment and Professional Audio Technology.

Running parallel to the trade exhibition, the CommunicAsia Summit and BroadcastAsia International Conference will see speakers from leading companies share their views on the issues that matter most to industry professionals. Hear from experts from renowned organisations such as IBM, O2 Group Technology, SingTel, Telekom Malaysia and The Walt Disney Company as they discuss and share their views on current business and technology trends that impact the industry.

In this year’s CommunicAsia, several companies will be participating for the first time to showcase their latest offerings as well as upcoming products and services for the region and around the world. Notable first timers making their CommunicAsia debuts are Navteq, Sandisk, SK Telesys, local player Sirius Multimedia (a wholly-owned subsidiary of Jurong Technologies), TeleAtlas and Yahoo!. V isitors will also see the biggest ever Singapore Pavilion at CommunicAsia, which takes up 1,700 square metres. The Singapore Pavilion will also be the biggest pavilion at the show.

With the media industry booming in Singapore, the Singapore Pavilion at BroadcastAsia will also be the largest ever, at 1,200 square metres of exhibition space. Led by the Media Development Authority of Singapore (MDA), more than 35 Singapore-based digital technology and media companies will be showcasing their latest products and applications. Visitors can view specialty Interactive Digital Media exhibits and the latest Protocol TV, Mobile TV and High-definition TV technologies, applications and services.

A highlight at this year’s BroadcastAsia is the updated HD Xperience which will explain how Media Asset Management (MAM) technology can be leveraged to help broadcasters transform their workflows and benefit more from open standards based production and archiving. Another highlight is NHK, who will be showing for the first time in Asia outside of Japan its Super Hi-vision (SHV) system. The system, which offers resolution 16 times higher than regular H DTV, comes with 7680 x 4320 pixels and a 3-D audio system with 24 speakers. At BroadcastAsia2008, visitors can witness first hand at the SHV theatre, just how life-like this screen can be.

“Today’s information, communications and media technologies and business landscape are changing at an exponential rate; each year brings new products, services and devices that we could have hardly imagined just a few years ago. The pace of the industry can be so overwhelming and hard to keep updated on, even for seasoned industry professionals.” said Mr Stephen Tan, Chief Executive of Singapore Exhibition Services. “For this reason, CommunicAsia and BroadcastAsia have become increasingly relevant and important, serving as key platforms for the industry to meet, network and get a hands-on experience for what is on the cutting edge, and what to look out for in their related technological spheres.”

CommunicAsia and BroadcastAsia At A Glance

About CommunicAsia and BroadcastAsia

CommunicAsia is a global event where the business of technology comes to life, showcasing the latest digital technologies across mobile networks and applications, network infrastructure and satellite communications. www.CommunicAsia.com

BroadcastAsia, themed “Digital: The Journey Forward”, offers the latest in digital and interactive media, addressing the value chain of content creation, management, and distribution. www.Broadcast-Asia.com

InteractiveDME provide digital communities with the opportunity to come together to develop strategic partnerships and is the ideal global platform to reach out to a focused audience from the communications, broadcasting, media & entertainment sectors. www.interactivedme.com

EnterpriseIT showcases the latest applications for industries such as financial services, government, healthcare, education, transportation and logistics, answering the needs of the smart enterprise. www.goto-EnterpriseIT.com

CGOverdrive is an iconic event for computer graphics (CG) lovers by CG lovers, CGOverdrive’s philosophy of “story is king” is anchored by a knowledge-centric conference that aims to arm Asian CG talents with deeper expertise. The line-up also includes masterclasses, business forum, as well as a host of festival activities such as a recruitment zone, exhibitor workshops, film screenings and a digital art gallery. www.CGOverdrive.com

About Singapore Exhibition Services Pte Ltd

A pioneer of the fast growing and vibrant exhibition industry, Singapore Exhibition Services (SES) is Asia’s top organiser of trade events with a diverse portfolio of exhibitions and conferences in Communications, Engineering, Machinery and Lifestyle industries. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with more than 50 offices worldwide. For more information, please visit www.sesallworld.com.