Conference Day 2 (Wednesday): 18 June 2014

Plenaries View Conference Day 1 Programme View Conference Day 2 Programme View Conference Day 3 Programme View Workshop Day 4 Programme Back to Conference Programme

08.00am Registration
Morning Plenary
08.55am Chairman’s Welcome Address

Mark Hukill, Consultant – Telecoms, Media & ICT Strategy and Member, Pacific Telecommunications Council

09.00am Opening Keynote: Smart Nation: Innovating for a New Experience

Steve Leonard, Executive Deputy Chairman, Infocomm Development Authority of Singapore (IDA)

09.10am Visionary Address: The Power of Social Media in the ICT and Broadcast Landscapes
In this visionary address, Aliza will highlight how social media platforms are revolutionising societies, organisations, media and next-generation consumer behaviour. More than just a reflection of our lives, social media is now shaping political elections, global sporting events, TV shows, news, businesses, entertainment, disaster relief and all the things that matter most to you. More than half of the world’s population lives in the Asia Pacific region, and social media gives them the ability to connect with each other, while enabling their voices to be heard around the world. Now, more than ever, Asian consumers have the platform and desire to shape both local public discourse and the pulse of the world. These public conversations, ranging from personal interests to key cultural moments, provide everyday opportunities for governments, businesses, media organisations and influential personalities to connect with people across the region. Thus brands and businesses who embrace the power of social media for live, authentic conversations with Asian consumers will be the leaders of tomorrow. Decision makers foraying into the world of social media can also hear from Aliza’s address about the importance of engagement and why it is the only social currency that truly matters.

Aliza Knox, Managing Director APAC, Twitter

09.40am

Thought-Leaders Panel: The Revolution of Content Creation, Distribution and Driving Eyeballs

Refer to Plenary Page for more details

10.25am Morning Break and Refreshments

- The Future of LTE and Spectrum Allocations in Asia

Spectrum Allocations
According to a major new Wireless Intelligence study, it is reported that the number of users of next-generation LTE technology in the Asia-Pacific region is forecasted to surpass 120 million by 2015. It will be driven by key regional markets such as China, Japan, Indonesia and South Korea. Though LTE device ecosystem is still in its infancy, Asia could be the region that leads growth of this technology. This track will discuss key strategies for industry players to harness and monetise LTE opportunities in Asia.
10.55am Chairman's Address

Mark Hukill, Consultant - Telecoms, Media & ICT Strategy and Member, Pacific Telecommunications Council
11.00am Opening Keynote: The Future Development of Spectrum for Telecommunications in Asia
  • How are regulatory bodies in Asian countries tackling the lack of digital dividend spectrum to boost 4G LTE adoption?
  • Will the adoption of the APT700 band plan leads the way to large-scale 4G LTE growth?
  • How much of spectrum allocation is actually needed for LTE deployment to be a success?
  • What wireless technologies and spectrum sharing techniques could address all of the growing demand for wireless connections and bandwidth?
  • What sorts of regulations are needed to accommodate and satisfy the ever increasing demand for data?

Alan Hadden, President, GSA (Global mobile Suppliers Association)
11.30am Panel discussion: Calling for Efficient Spectrum Allocation and Greater Harmonisation of Spectrum
  • Understanding the challenge for regulators in allocating spectrum efficiently for LTE
  • What is the progress of the spectrum allocation in the region, and what different models are being used?
  • Tackling spectrum fragmentation issues and the need for harmonisation
  • How will APT700 band help close the digital divide and boost LTE roaming?
  • Promoting & lobbying harmonised spectrum requirements across Asia
  • What additional spectrum is going to be needed, and what options exist for finding it?

Panellists:
Tracy Hopkins, Co-Founder & GM Business Development EMEA/APAC, Neul
Bharat Bhatia, Asia-Pacific Regional Director for Government Affairs, Motorola Solutions
Mike Wright, Executive Director Networks & Access Technologies, Telstra
Stephanie Huf, Vice President, and Head of Marketing, Communications and Public Affairs, Region South East Asia and Oceania, Ericsson
Noel Kirkaldy, Head of Technology, Asia, Middle East and Africa, Networks, Nokia

Moderator: Colin Langtry, Chief of the Radiocommunication Study Groups Department (SGD), International Telecommunication Union (ITU)
12.10pm Case Study: Current Situation and Prospects of 4G TD-LTE
  • What are the opportunities for TD-LTE on spectrum efficiency and roaming?
  • What is TD-LTE real-life performance and KPI's?
  • Identifying TD -LTE key drivers and challenges and the role of regulations within the ecosystem
  • Maximising TD-LTE with successful strategies and collaborative business models between operators and vendors

Dennis Zhang, Senior Marketing Director, Huawei Technologies
12.40pm Lunch Break & Exhibition Viewing
What are the Investments and Justification to Deploy LTE
1.45pm LTE Investment Analysis and Considerations
  • LTE and the technology roadmap - how to pace technology introduction and migration (HSPA+ vs LTE vs other)? First mover advantage vs ROIC
  • LTE roll out - Challenges? What frequencies? TDD vs FDD?
  • LTE monetisation - MBB access vs Home/business/wholesale opportunity? How to get pricing right this time around?
  • LTE customer experience - How can LTE ensure a quality and stable experience?
  • LTE returns - Investments and opex vs incremental ARPUs in Asia? How to ensure required returns?

Vinod Nair, Senior Partner, Delta Partners
2.15pm Partnership Between Service provider, Chipset Vendor and Device Manufacturer to Promote LTE Adoption and Growth in India

Vikas Jain, Co-Founder, Micromax
2.45pm Best Practices and Lessons Learned in Implementation of LTE
  • Practical guidance on the implementation of LTE at the cell site level
  • Considerations for noise and interference mitigation
  • A “roadmap” to reduced noise and better LTE capacity
  • Building Mixed Technology cell sites

Philip Sorrells, Vice President,Strategic Marketing,Wireless, CommScope
3.05pm Delivering full 3G/LTE rich user experience with Satellite Mobile Backhaul in Asia
  • Cloud based applications favor low latency - but why?
  • Supporting future 3G/LTE high throughput demands in Asia
  • Can HTS be used as the true fiber alternative in underserved communities?

John Finney, Chief Commercial Officer , O3b Networks
3.30pm Coffee Break
Business Intro in WebRTC
3.40pm Transforming the Unified Communications Market
  • Understanding how WebRTC (Web Real-time Communications) introduces a disruptive step in the UCaaS market and is the breakthrough that will deliver on the long awaited promise of Unified Communications
  • What are the insights offered into companies that are already using this technology to replace proprietary solutions?
  • Identifying the advantages of WebRTC such as built-in encryption, flexible layout, hands-off automatic updates, and the use of Web APIs
  • How can you be your own cloud-based Unified Communications provider and strategies to adopt this functionality in a flexible manner in any Intranet or Extranet use case?

Dr Terry Percival, Director, Broadband and the Digital Economy, National ICT Australia
4.10pm Closing Panel: How can WebRTC Provide Benefits For and Benefit From 4G LTE?
  • How is Asia adopting WebRTC?
  • What opportunities will WebRTC create in the Asian markets?
  • Where is adoption occurring and what can be expected going forward?
  • How much movement so far from operators in providing WebRTC services in Asia?
  • WebRTC will impact service provider business models but equally it can impact OTTs, is there an opportunity for operators to regain the momentum?
  • How far is WebRTC becoming a real mainstream provider product?

Panellists:
Bill Lewis, Managing Director, Temasys
Dr Terry Percival, Director, Broadband and the Digital Economy, National ICT Australia
Bill Zeng, CTO - APJC, TelePresence and Collaboration, Cisco System
Lawrence Chan, Head of Business Development and Product Management, MyRepublic

Moderator: Dr John Ure, Director of the Telecommunications Research Project (TRP), University of Hong Kong and co-Director, TRPC
4.50pm End of Conference Day 2

- Satellite Competitions and HTS in Asia

Track Sponsors:
Satcomm – Innovations, Challenges and the Future
In a recent report by Euroconsult, the FSS sector is transitioning into a new environment with increased competition between satellite operators and greater uncertainty on demand usage and associated pricing conditions. This increased competition results from investments by both leading operators and established regional operators, and from the emergence of new national systems in emerging regions. The market value of High Throughput Satellites (HTS) capacity is expected to triple within the next two years to reach $1.6 billion by 2014 but the belief that HTS will "struggle to open up new markets," leading to the overall negative outlook – will this be true? This track will discuss strategies to tackle competitions in Asia and a debate on whether HTS platforms will be successful in Asia.
Tackling Competitions in Asia
10.55am Chairman’s Address

Kevin French, Publisher & Founder, talk Satellite
11.00am Opening Speech by

Yutaka Nagai, President, APSCC
11.10am Keynote: Market Opportunities and Upcoming Trends for Satellite Growth in Asia

Deepak Mathur, Senior Vice President, Commercial, SES
11.40am Satellite Operators POWER PANEL: Determining the Level of Competition and the Need for Added Value in Asia
  • How is the intensifying competition from satellite operators and terrestrial networks affecting the customers and competitors – what can be done?
  • Identifying the pros and cons on collaboration between operators and having their own unique strategy and proposition to the market help

Panellists:
Mohamed Youssif, COO, Asia Broadcast Satellite
Pierre Benoist d'Anthenay, Deputy CEO, Eutelsat Asia
Adrian Ballintine, CEO, Newsat
Patompob (Nile) Suwansiri, CMO, Thaicom
Ng Guan Soon, Head of APAC, Thuraya Telecommunications
Philip Balaam, VP, Business Development, AsiaSat

Moderator: Kevin French, Publisher & Founder, talk Satellite
12.20pm Lunch Break & Exhibition Viewing
1.45pm Satellite Interference and Mitigation Techniques
  • Fully integrated carrier monitoring and geolocation system
  • Adjacent satellite interference
  • Hidden interference
  • Ka-Band monitoring
  • Content monitoring
  • Carrier ID detection

Christian Hausleitner, Senior Systems Engineer, Siemens
High Throughput Satellites (HTS) - Where Are We Going?
2.15pm HTS: Where We Stand And Where We Are Going?
  • Examining the current state of HTS and its status in Asia
  • Identifying the key hurdles that must be overcome to achieve its potential
  • What is the vision for the role that HTS can play in a future world of broadband satellite communications worldwide?

Erez Antebi, CEO, Gilat Satellite Networks
2.45pm Debate Panel: Will HTS Platforms be Successful in Asia Markets – What are Your Views?
  • Is HTS another example of evolution in the satellite industry, or a game-changing revolution?
  • Technology’s success in developing markets – Do we see consumers, especially in rural regions in Asia subscribing to these services?
  • How are the panels seeing the broad evolution to HTS systems playing out in the B2B and B2G markets?
  • Opportunities for HTS systems to support the backhaul of 3G data services
  • How will HTS affect the future of VSAT business models?
  • What are the challenges and trade-offs? Where is the catch?

Panellists:
Pierre-Jean Beylier, CEO, SpeedCast
Imran Malik, Vice President APAC, O3b Networks
David Ball, CTO, Newsat
Terry Bleakley, Regional Vice President for Asia Pacific Sales, Intelsat
Lim Kian Soon, Head of Satellite, SingTel
Robin Salem, VP of Business Development, Broadband Group, ViaSat

Moderator: Blaine Curcio, Analyst, NSR
3.25pm Coffee Break
3.40pm Redefining one-to-many communications in Asia Pacific
  • Transforming the data and voice paradigm with broadcast communications
  • Maintaining critical communications with thousands of users simultaneously
  • Delivering MB of data to an unlimited number of devices or users
  • Enhancing visibility and safety for large groups (or individuals) deployed around the globe through remote tracking, reporting, alerting and managing capabilities
  • Addressing communications challenges in natural disaster situations

Joel Thompson, Vice President, Product Management, Iridium
4.00pm Maximising the Opportunities Through Innovation - Example of Satellite
  • Satellite provides connectivity at home to everyone
  • Satellite provides connectivity on the move to everyone
  • Satellite supports other infrastructures evolution

Markus Fritz, Director of Commercial Development & Marketing, Eutelsat
4.30pm Identifying the Market Drivers and Challenges for HTS Adoption in the Cellular Backhual Market in Asia
  • What technologies will be enable affordable 3G/4G backhaul solutions over HTS satellite?
  • Small cells vs Macro cells: what are the MNO's deploying for Rural market expansion today?
  • What KHz/MHz of satellite should be used to deliver what Kbits/Mbits for the Mobile Operator?
  • How to best deliver Hybrid satellite Mobile Backhaul Solutions using traditional C-Band/Ku-Band as well as Ka-Band
  • Can we double or quadruple the satellite data rate throughput over existing satellite BW capacity?
  • What are the key success factors for mobile backhaul for moving to 3G-4G/HTS?

Daniel Enns, Senior Vice President Marketing & Business Development, Comtech EF Data
5.00pm End of Conference Day 2

- Mobile Marketing

Monetising Mobile Ads
Keep up with the latest monetisation strategies, best practice mobile advertising methodologies and the latest and upcoming techniques in mobile advertising and location based services by attending this track. Considering results from a recent Warc survey highlighted that 90% of marketers in Asia Pacific expect mobile advertising and marketing budgets to rise over the twelve months, attending this track will keep you abreast of the latest developments in this space.
10.55am Chairman’s Address

Colin Miles, Vice President of Corporate Marketing, InternetQPLC & Chairman, MEF Asia
11.00am Aligning Mobile Marketing with Consumer Behavior to Derive Greater ROI
  • Creating user experience that encourages greater mobile engagement
  • Setting up customer studies and using customer data wisely
  • Understand push notifications and how consumers perceive mobile marketing campaigns – Produce a well-targeted campaign, not spam
  • Evaluating mobile behavior by device and consumer context
  • How to customise your call-to-action based on the device to improve conversions?

Nitin Mathur, Senior Director Marketing, Yahoo APAC
11.30am Monetising Mobile Advertising Investments by Reaching Target Audience with Highly Relevant Ads
  • Data analytics – Collection and use of data to define what is highly relevant
  • Profiling your audience in a scalable manner through Telco integration and blending it with existing ad network parameters
  • Comprehensive monetisation through rich media mobile advertisements
  • Best practices in understanding how your audience consumes content and interacting with local mobile marketing

Craig-Law Smith, Director of Business Development and Strategy, Global Advertising, SingTel
12.00pm Defining the Future of Advertising in a Mobile World
  • Reaching your target audience – Overcoming challenges posed by a lack of unified buying infrastructure and fragmented market
  • Improving performance of app install campaigns
  • Designing interactive advertisements that put your users in control
  • Mobile In-Application Advertising Formats that work
  • Key considerations when adding complexity to your ads in mobile apps
  • Mobile App marketing tracking and attributed – Turning performance insights into action

Sergio Salvador, Head of Southeast Asia, Strategic Partnerships, Google
12.30pm Lunch Break & Exhibition Viewing
1.45pm MEF POWER PANEL: PR Crisis? How the Telco Business can Use Social Media to Serve Their Customers and Save the Day!

Panellists:
<Ian Mckee, CEO, Vocanic
Petter Lee-Johannessen, Director, Global Partnerships, Telenor Group
Lito Villanueva, Head, Innovation, Ecosystem Build & Global Engagements, Smart e-Money, Inc.

Moderator: Colin Miles, Vice President of Corporate Marketing, InternetQPLC & Chairman, MEF Asia
2.30pm Liquid Creativity – Developing a Mobile Advertising and Content Strategy that Leverage on Opportunities Each Mobile Device can Provide
  • Device optimised mobile advertising strategies – aligning to the unique characteristics and capabilities of each device
  • Ad formats in mobile that drives user experience
  • Smart content - Improving mobile content relevance and engagement
  • Building content that can be integrated into augmented reality capabilities
  • Important creative elements to optimise mobile marketing performance
  • The power of location as a major targeting opportunity

Christian Geissendoerfer, Founder and CEO, YOOSE
3.00pm Creating the Best Campaigns that Lead to Highest Levels of Conversion In-Store
  • Strategies on how to extend the mobile advertising campaign into the physical and digital store environment and infrastructure
  • Successful case studies and best practices from the region
  • A future outlook of mobile advertising in Asia

Susanna Hasenoehrl, Head of APAC, NTS Retail
3.30pm Coffee Break
3.40pm Case Study: Monetisation Strategies that Ensure Value for Your Mobile Campaigns
  • What is Cost-per-action (CPA)?
  • Understanding how Cost-Per-Action (CPA) model will generate optimised campaigns where both advertisers and publishers benefit
  • Key strategies to establish the value of your mobile campaigns and ensure increased future funding
  • Case study examples

Gil Regev, Vice President, Marketing, MassiveImpact
Real Time Bidding and Programmatic Buying
4.00pm Making your Real-Time Bidding Campaign Pay Off
  • Key metrics for a real-time bidding campaign
  • Campaign planning, creation, launch and optimization strategies for real time bidding campaigns
  • Where does real-time bidding fits in your mobile advertising strategy?
  • Key components of real time bidding – Supply and demand side platforms, inventory assessment, trading desks, ad networks and publishers, ad agencies and data management
  • Real time bidding targeting options
  • Avoiding remnants in real time bidding investments

Mario Piro, Director of Sales, SE Asia, StrikeAd APAC
4.30pm End of Conference Day 2

- The Cloud Has Arrived - Now What?

Virtualisation of Data Centers
10.55am Chairman's Address

Lim May-Ann, Executive Director, Asia Cloud Computing Association
11.00am Opening Keynote: The Future of Ethernet
  • Looking beyond the dominate trend of the technology with Ethernet services
  • Unveiling a new pragmatic roadmap to the future of Ethernet
  • Blueprint for seamless migration and profitable growth for your business - Understanding the technical, architectural, business implications and timing of deployment of Cloud Services, Ethernet Services, SDN Management and NFV

Nan Chen, President, MetroEthernetForum (MEF)
11.30am Case study: Building a Secure Data Center Infrastructure in Asia

Sumir Bhatia, General Manager, Enterprise Solutions, South Asia, Dell APJ
Yow Tau Keon, Group CEO, e-Cop; SVP Advance Technology, Certis Cisco

Moderator: Raju Chellam, Head of Cloud & Big Data Practice, South Asia, Dell APJ
12.00pm Transforming a Traditional Data Center to a Cloud Computing Environment that is Secure, Virtualised and Automated

Giles Proctor, Vice President, Data Centre Construction and Operations, Pacnet
12.30pm Lunch Break & Exhibition Viewing
1.45pm Identifying the Real Barriers and Solutions to Implement Private and Hybrid Cloud
  • Looking at the security aspects of public vs private cloud
  • Virtualisation vs private cloud
  • Is 2015 the year for hybrid cloud?
  • What are the implications of a hybrid cloud application deployment model?

Neo Teck Guan, Director CIO Office South Pacific Region, Huawei Technologies
SDN & NFV – The Business Factors
2.15pm Content Delivery in an SDN / NFV Environment

As carriers progressively upgrade their networks to allow elements of software defined networking and network function virtualisation, there are new opportunities for carriers to introduce niche value added services targeted at media origination and delivery. In this presentation, Phil will share insights and how to take advantage of the opportunities available.

Phil Braden, SVP, Technology & Applications, PCCW Global
2.45pm POWER PANEL: SDN and NFV for Telco and Data Centre Operators – How can They be Incorporated into the Business Model?
  • What are the market drivers for SDN and NFV for the telco and data centre industry?
  • Looking at SDN vs NFV – How do operators benefit from each?
  • Assessing the readiness of SDN from a diverse set of perspectives

Panellists:
Jon Vestal, Vice President, Product Architecture, Pacnet
Divesh Gupta, AVP Global Access Management, Presales, PCCW Global
Ken Osowski, Senior Director of Solutions Marketing, BTI Systems
Jerzy Szlosarek, COO, Epsilon

Moderator: Ferry Grijpink, Partner, McKinsey & Company
3.25pm Coffee Break
3.40pm How can Large Enterprises Improve Agility through SDN?
  • Ways to manage data services through virtual data plane?
  • Discover the latest cutting-edge innovations in SDN – storage, infrastructure and the benefits they are delivering
  • How can enterprises meet their IT needs in enabling rapid service delivery?

Russell Skingsley, Vice President of Systems Engineering and Center of Excellence for APAC, Juniper Networks
4.10pm Let's Talk About the Benefits of Cloud, SDN, NFV
  • What is the current state of public and private cloud adoption?
  • Understanding the need for NFV and SDN
  • Setup the stage to support SDN

Ferry Grijpink, Partner, McKinsey & Company
4.40pm End of Conference Day 2
Top