Session Chairman’s Welcome
Stefan Rust, MD & Founder, Catalist Mobile

Developing a Good Mobile Internet Experience
“There is no mobile Internet, “just the internet”. The User experience is critical to driving adoption for accessing the internet with the mobile as it is for installing and actively using applications on the phone. According to some statistic the iphone within 1 year has become the number 1 mobile device in the US market to access the internet. As it gets adopted around the world how is that experience going to translate into growth in data ARPU across Asia?

The good experience includes more than just a great device, Network speeds, browser, human-mobile interface, pricing , are just some of the element leading to a repeatable mobile internet experience.

Moderator:
Stefan Rust, MD & Founder, Catalist Mobile

Panelists:
Joerg Krahnert, Director Business Development, Asia Pacific, Netbiscuits
Paul Meyers, Chief ExecutiveOfficer, ACME Mobile
Arvind Venkateswaran, VP and General Manager, ODM & OEM, Geodesic

Will AD-Funding Become the Next Supermodel?
Bringing together the advertising and mobile worlds reaching out to the advertising community to explore the opportunities for ad funded mobile content.

Advertising funded mobile entertainment presents an exciting opportunity to promote a wealth of mobile entertainment services to consumers. It also offers the advertising community a business model that can be targeted in a highly effective way.

In order to explore its potential this panel will outline growth opportunities for ad-funded mobile entertainment; identify potential obstacles and highlight areas for cross-industry co-operation; facilitate a dialogue between the mobile entertainment and advertising industries.

Moderator:
Richard Robinson, Chief Executive Officer, Dada Asia

Panelists:
Suhail Bhat, Initiatives & Policy Director, MEF
Arlene Ang, Head of Asia, Publicis Modem
Joseph Gaol, Chief Executive Officer, M-Stars

Content Protection for Mobile TV
Music, Digital photos, Games, Videos and now Television are all converging into the mobile phone. And according to market analysts, Mobile TV has the potential to become one of the rare successes in the non-voice segment, after text messaging. In order to deliver these new services in a cost-effective way and with high quality of service, new technologies are completing mobile networks with a digital mobile broadcasting network (e.g. DVB-H or DMB). Mobile TV services promise new revenue opportunities for the service providers (mobile operators, broadcasters, content providers) directly from customers (monthly subscription fee or Pay-per-view), via advertising or through network access fee. The large number of trial deployments around the world have confirmed the strong market interest for such services. However, service providers are now facing the challenge of designing the right consumer value proposition as well as the appropriate business model that recognizes the requirements and contributions of industry stakeholders (including broadcasters, content owners, mobile network operators, and mobile device companies). The present paper aims at presenting case studies of three mobile broadcast service launches in three different continents: Asia: S-DMB service in South Korea Europe: T-DMB service in Germany Africa: DVB-H service in South Africa The presentation will highlight not only the business models and industry collaboration structure adopted in each service but also the benefits of a service & content protection solution. As such solution is critical to support the business models by ensuring content owners’ rights protection and minimising revenue leakage by preventing from piracy.

Fevzi Cakmak, Director of Business Development - Mobile, Irdeto

Making Money from Interactive Entertainment
Be it radio, TV or live events, fans equipped with SMS-enabled mobile phones are taking a much more active role in their entertainment of choice. This session focuses on case studies, new technologies as well as the blueprint for the future.

Moderator:
Neeraj Roy, Managing Director & CEO, Hungama Mobile

Panelists:
Colin Miles, Executive Vice President, i-POP.net
Martin Venzky-Stalling, SVP, Project Implementation & Co-ordination, PCCW
Robert Kim, Senior Director Digital Media, MTV-Asia

Moderator:
Blums Pineda, Managing Director, EXICON

Panellists:
Emmanuel Christophidis, South Asia Channel Director, Streamezzo
Pawan Gandhi, Head, Mobile TV & Video Experiences, APAC, Nokia
Ursula Oesterle, VP of Innovation, SWISSCOM
Marie-Therese Wolf, International Sales and Trade Marketing Director, 3Power, Hutchison 3G Italy

Afternoon refreshments

Creating Sustainable Business Models for Mobile Communications
How will content and services protection support the business models by ensuring content owners’ rights protection and minimizing revenue leakage?
With customers used to the “free model” of the internet, how does this translate into the mobile arena?
How transparent is the price for the consumer? What is the final price including traffic, tax etc.?
Subscription models, windowing, bundled services, try and buy, super distribution are just some of the topics being discussed on this panel

Moderator:
Brian Johnson, Senior VP of Americas & APAC, mBlox

Panelists:
Fevzi Cakmak, Director of Business Development - Mobile, Irdeto
Daniel Matray, Managing Director, JuiceCaster
Emilio Sanz, Director, Asia Pacific, Arena Mobile
Alexandre Olmedo, CEO, Eyeka Asia Pacific

Content Sales Reporting: How to Improve Consistency & Timeliness of Content Sales Reporting?
Reporting of content sales is a requirement regardless of region and types of content (music, video, games, personalisation, information, etc.) The mobile entertainment industry is currently hampered by a wide range of formats in reporting mobile content sales, their associated metadata and consumer activity. This panel will look into the need to establish best practices in reporting content sales, their associated metadata and consumer activity.

Moderator:
Suhail Bhat, Initiatives & Policy Director, MEF

Panelists:
Faissal Houhou, Vice President, Business Development, mBlox, Asia Pacific, Singapore
Olivier Laouchez, Chairman & CEO, Trace TV
Ben Chong, Country Manager / CTO, Radius-ED Sdn Bhd
Anson Bailey, Principal, Business Development China, KPMG
RosemaryTan, Executive Director, Mobile Entertainment (AsiaPacific), Sony Pictures Television International