The Evolution of IPTV

We are witnessing the birth of an entirely new mass market for TV programming, advertising, interactive games and other services, driven by the need to meet consumer trends for a personalised, interactive TV experience – ‘any platform to any device’.

This presentation will address key issues such as:

• Is the mass market becoming the long tail?
• How can operators rapidly react to emerging opportunities with a controlled, flexible and understood strategy?
• How does this reflect on future proofing the infrastructure and platforms to meet those ever changing needs?
• And can they make any money doing so?

Noel Mathews, VicePresident of Business Development, Tandberg Television

Ensuring a Successful IPTV Deployment – Overcoming the Challenges

Due to the swift increase in demand, service providers throughout the region have been faced with the challenge of quickly rolling out high-quality IPTV to a growing number of subscribers, while minimising the impact of its bandwidth requirements on the quality of other primary services. Additionally, due to the near perfect QoS of incumbent cable or satellite service, subscribers have become accustomed to crystal clear pictures, seamless channel-changing and immediate viewing capabilities. In order to differentiate from these competitors, IPTV providers must be able to meet or exceed these quality standards, at a comparable or cheaper price, while offering unique on-demand entertainment services in addition to standard programming.

Deepesh Arora, Product Line Director, Ixia

Case Study: IPTV: Third Wave Revenue Telco.

Indonesia's largest telecom operators and broadcast and cable service providers are now gearing up to deploy products and technologies that will deliver IPTV service in key markets nationwide, creating a potentially huge opportunity for IPTV technology suppliers to tap into one of the fastest growing broadband market. Presently, market is still in its developmental stage, meaning that although network operators are making some technology choice now, there are still plenty of unresolved issues to be settled before IPTV becomes a major commercial force. This presentation will explore the current and projected deployment of IPTV technologies and service in Indonesia. PT Telkom Indonesia believes that this is a third wave of revenue generator for telco companies.

Henri Setiawan, Researcher Business Performance, PT Telkom Indonesia

A Clash of Civilisations: Do you really want Web 2.0 on your IPTV?

The biggest challenge of the new TV offering is still ahead of us. Combining WEB 2.0 with IPTV to create new services brings up a major issue: How can we avoid the “Airport Anxiety” syndrome? Many of us are familiar with this feeling: You have a connection flight to catch; time is running out, the language is foreign and in the face of unlimited options, a slight prickling sensation kicks in. Too many options create tension and not joy. When integrating WEB 2.0 services with IPTV, the risk of complexity and ensuing anxiety grows. This session will look at how can we bring WEB 2.0 to television and if there are any emerging guidelines? Issues involved with integrating UGC (User Generated Content) services within IPTV offerings, including; which services comprise the UGC platform, lessons learned from designing a user interface for UGC on TV, user preferences will be addressed.

Dr. Ofer Weintraub, CTO, Orca Interactive

IP Video Offers New Hope for Cable Operators

As the cable industry undergoes a government-mandated upgrade from analog to digital in China, IPTV can be an unlikely savior. Cable operators, whether large or small, have much to gain by supporting an incremental introduction of IPTV streams as part of their digital service offerings. They not only can address consumer demand for content portability and a richer, more varied viewing experience; they can cost-effectively solve many issues related to delivery of ever more content over their existing infrastructures. Upgrading from analog to digital only partially solves the problem. The pros and cons on how “Cable IPTV” can address the needs of government mandates and attract new customers for an expanded revenue base will be discussed.

Stephen Christian, VP Marketing, Verimatrix Inc

Case Study: A Rejuvenator for Broadband Business

In Hong Kong, PCCW faced intensive competition from market new comers and market erosion in both fixed line and broadband services. Despite operating in a highly saturated and competitive broadband market, PCCW was able to turn the company’s trend of subscriber loss into net gains for its ADSL broadband access. This session will examine the market driving force, service deployment and the viable business model behind the “Quadruple Play” concept – the ability to deliver voice, data, video and wireless services over the existing network platform that greatly maximises the network assets and makes advanced service development possible.

Louie Man Tat, Senior VP, Cascade Ltd, PCCW International

Monetisation of Interaction Content for IPTV

When taking on the incumbent cable and satellite operators, IPTV Telcos cannot just compete with the same content (tv, sport and movies). They need to take advantage of IPTV’s interactive capabilities to give customers a reason to switch. Once they switch, the operator has to exploit the opportunities to make incremental revenue from interactive services. Why introduce interactive content in the first place? Operators make money from customers subscribing to channel packages, movies and sport. This session will look at challenges from the operator’s perspective. A look at the 4 Ps approach to setting up and monetising an interactive games channel on IPTV: Promotion, billing integration issues.

Mark Adams, VP Business Development, Accedo Broadband

Managing IPTV Service Delivery – Reduced Churn & Increased Revenue

With the convergence of voice, data and video, triple play services will dominate the service provider offerings landscape. Unlike voice and data services, there is zero tolerance for poor quality video service. The IPTV service quality is multi-dimensional and is dependent on the quality measurements at the network, media, control and content planes. Network Planning addresses current and future capacity requirements and provides reliable IPTV traffic distribution. The business benefits include a cost-efficient and optimised service delivery network that leverages existing network deployments. Network Audit captures IPTV network performance under different operational test scenarios. It analyses the impact of millions of subscribers, multiple channels and video streams. The resulting business benefit is a performance-tuned service delivery network.

Harish Lalapeth, Principal Consultant, Tech Mahindra Limited