SDP to Build a Profitable Service Network

The telecom industry has been witnessing convergence, new business models, wider range cooperation, and increasingly intensive competition. As such the service level of each telecom network is faced with new requirements and challenges concerning functions and architecture. To meet new service requirements and to be able to tackle challenges, a unified, convergent and profitable Service Delivery Platform (SDP) is introduced, which helps operators to build an administrable and manageable service network. Service Delivery Platform makes it possible for the operator to control the value chain, and deploy service quickly to meet the increasing demands in FMC and in all IP network.

Victor Huan, Director, Integration Solution Management, Huawei Technologies

Gain your Network’s Edge: Where Connectivity Meets Content

Telcos live in a walled garden, constrained by the content they are able to offer yet rich in network connectivity. Conversely, the Internet world outside their walled garden is content rich but connectivity is constrained. Open networks combined with new kinds of signaling devices are enabling telcos to extend their rich connectivity outside their garden to bring the rich value of Web content to their subscribers. This session will highlight on how working at the networks’ edges and new signaling approaches can create discrete service layers free from the core network’s routing constraints. Wireless, cable and telco carriers can link SS7 networks with their expanding IP architectures, making available a vast new world of high-value Web content and services to their customers.

Steve Northridge, Chief Technology & Product Strategist, Ulticom

Service Provider Imperatives for Achieving Strategic Differentiation

Cost containment and efficiency have been the key watchwords in the industry for nearly a decade. Now new opportunities around data, content, video, advertising and IT services are causing service providers to take a fresh look at business models to once again drive growth. This growth imperative is reinforced by the continued decline in voice revenues and the rapid convergence of new media, online and telecommunications players. Delivering a quality service experience in the new world of converged communications and media consumption will be a key differentiator, yet many respondents recognise their own service quality as patchy. Consequently, many operators intend to form unique partnerships to address both consumer and enterprise opportunities, fueled by the realisation that service quality can be a key differentiator. This session will discuss the new business models operators are considering to achieve the right mix of service and experience. It will also reveal the survey findings to underscore where operators plan to focus their investments in order to survive and grow.

Vanitha Narayanan, Vice President, Communications Sector, Asia Pacific, IBM

Turning Service Business Requirements into Rapid Service Propositions through Intelligent Policy Management

In today's open Web 2.0 environments, service providers seek to address increasing customer demand and facilitate the expanding numbers of user generated content and services. This new paradigm shift of network openness and simplicity commit operators to improve their current service delivery systems. Intelligent Policy Management allows operators marketers to centrally control any business aspect of every service across any channel, and flexibly affect any service need, in areas such as service marketing and promotion, mobile advertising, content access control, and more. Intelligent Policy Management is an important addition to any service delivery architecture. It offers full control over any service business logic and policies in the service level, thus increasing operators' agility to manage and offer any service delivery solution.

Mel Weiss, AVP of Sales, Unipier

Delivering Location-Based Services across Mobile & VoIP Networks with Location Information Servers ( LIS)

In this era of network convergence, the Internet is rapidly becoming the ubiquitous communication network. This can be seen as a phenomenal growth of voice over IP (VoIP), both fixed line and mobile. As the mobile and Internet worlds collide, location information severs (LIS) will become integral to delivering location based services across both mobile and VoIP networks. An LIS, defined as being contained in the access network, independent of the VoIP service provider, enables devices to obtain location in the same way, wherever and however they are connected. Consistent location acquisition is achieved via the HTTP-enabled Location Delivery (HELD) protocol supported by the LIS function. Internet services accessed via a mobile phone or a PC can also be significantly enhanced by local information.

Enhancing Connected Experiences in the Second Digital Decade

The trend now is to have information wherever you want, to have Web sites get richer, and allow business activity as well as consumer activity, taking the full screen PC and making it better and better for those experiences, customising things so people get exactly what they want. The glue to making this all come together is enabling service providers and the power of software. This presentation will discuss actual service provider partnerships that illustrate how the key components - screens, services and service delivery, as well as the partner ecosystem are all work ing together to deliver Connected Experiences.

Sandi Thomas, General Manager for Asia Pacific, Communications Sector, Microsoft

Information: The Crude Oil of Web 2.0

The rise of Web 2.0 as a platform has enabled rapid advances in collaboration technologies, producing new ways for people to communicate. From the distribution of mass media to the way we interact with other individuals, there is now a startling array of enabling technologies available for consumers and enterprises alike. The challenge for enterprises is to understand these technologies - not only their potential benefits, but also the potential risks that they represent. As networks become more intelligent, they also become more complex. Carrying more data to increasingly diverse locations that are no longer company specific, but include business partners, vendors, customers and suppliers is seeing the emergence of the extended enterprise. This presentation will have a detailed view of the technologies that are emerging in the convergence and collaboration segment and define how these are technologies are changing the way enterprises manage their most vital commodity, information.

Robert Le Busque, Director, Collaboration Solutions, Asia Pacific, Verizon Business

IMS empowering your broadband networks

IMS has been moving towards reality. This presentation discusses the key issues for carriers in terms of business model and shares the experience on the IMS service deployment from vendor’s perspective.

• IMS enables carriers to be smart pipe providers. Through ZTE’s innovative converged QoS solution, carriers’ networks could be service aware, and network resources could be managed flexibly according to users’ subscription or service classes.
• IMS also enables carriers to be more than pipe providers. IMS provides open platform for rich services. Hosted service for SME (small and medium enterprise) is discussed as an example.

Lu Yunchuan, Chief Engineer of IMS, ZTE Corporation

CEO Perspectives – “Operating Model of the Future”

(All programmes are subject to change without prior notice)

Session Chairman’s Welcome

Business Aspects of the Blending of Services in a IMS/Triple-Play Network

Many operators now are looking to triple-play and even quad play services of TV, Phone, Internet and mobile – but these services do not yet integrate with each other, with the only integration being on the billing side. With content now being sent digitally, there are many new ways in which the content can be shared and consumed. This presentation will explore some of the services that will allow more interaction between multiple devices and some of the potential business models that could significantly increase the total service profitability.

Jonathan Beavon, Director, Segment Marketing, NDS

The Role of Video in the Converged Communication Experience

Social, economic, and technological trends are aligning to create a unique opportunity for new and innovative forms of visual communication. This combination of factors will bring video into the mainstream and make visual communications essential in both our personal and professional lives. Video will become an essential part of the converged communication experience and of the converged communication network. This session will analyze how new video applications and technologies will impact the way we do business and the way we live. It will focus on the key characteristics of future visual communications and the benefits for business managers and end users. The presentation will provide a glimpse into the not-so- distant future, demonstrate new kind of applications, and analyze the impact of these applications on the converged IP network.

Stefan Karapetkov, Emerging Technologies Director, Polycom Inc.

Getting your Network Convergence Ready

Fixed-mobile convergence services are finally becoming a reality. Consumers are increasingly demanding IMS-style network access. This means networks need to allow users to access the same services using any device over any type of network. This presentation explains how existing network resources can be enhanced and linked together using next generation signalling and gateway solutions, which serve as the “glue” in a converged network. In the period before IMS is truly realised, such networks will be vital for customer retention and defending ARPU, while at the same time enabling the delivery of next generation services such as video messaging and mobile TV in an IMS-style environment.

Harold Klett, Vice President, Product Management Service Provider Products, Dialogic Corporation

The Foundation for FMC – Unified Subscriber Center

Currently, subscriber service data is scattered among different network entities. Each one of these entities is like an isolated information island. These isolated information islands complicate the network and increase the difficulty for operators to utilise the information to develop value-added services or new services. Inheriting the functions of existing network entities such as HLR, HSS, AAA, MNP, EIR, and GUP, Unified Subscriber Center (USC) can converge various subscriber service data to implement centralised management. The subscriber service data to be converged includes data required by various functional entities in mobile telecommunications networks, PSTN networks, broadband networks, and multimedia networks. Through subscriber-oriented service data convergence, the USC solution can simplify operator’s networks, shorten the release time of services, promote service innovation, and improve network security, thus, making it much easier for operators to assume a leading position in the future through an one-time investment.

Joy Huang , Director, Product Management Dept of Core Network Marketing, Huawei Technologies

Putting Identity into Context

Operators’ business models are undergoing a dramatic transformation. The unilateral relationship where the operator was once the undisputed owner of the customer is under attack. The open and converged internet environment is more akin to the video game of civilisation, where the authority must kindle a community, but each individual freely interacts and transacts with the network. The emerging opportunity is therefore a two-sided business model, where increasingly successful operators will generate revenue through facilitating and personalising third-party transactions. Much can be learnt from parallel industries, such as finance, retail and e-commerce, which have long-identified valuable events that trigger a need for customer interaction. The ultimate challenge is to monetise the experience, maintaining customer ownership and brand mindshare, as consumers increasingly spread their wings and spend time off-net.

Adam Bryant, Head Asia Pacific & Greater China Solutions, Converged Core, Subscriber Data Management, Nokia Siemens Network

Simplifying your Network Convergence Ready

The challenge to deliver an open network that enables an entire new mobile user experience will be significant for the operator. The mobile operator best prepared for the new paradigm will require a streamlined mobile access and core infrastructure. Success will depend on an operator’s ability to manage application flows with seamless integration of security capabilities, quality of service assurances, session management capabilities for all media services, and user management functionality. This session will explore the implications and challenges for operators to leverage open networks to become service enablers versus service providers.

Jeremy Chappell, Vice President of Asia Pacific, NextPoint Networks

Convergence: What it means for Enterprises

Global organisations are responding to emerging markets by radically decentralising – setting up the scale, expertise and business capabilities in a bid to build presence in these markets. There exists the need for increased profits, value creation and time compression. Business leaders are therefore focused on integrating technology with business operations and decision-making to achieve this. Convergence is gaining traction in the ICT industry, which is marked by rapid progress in policy and technological development. For enterprises, convergence redefines how they communicate with mobile employees. Technology allows incoming communication from various channels to be routed to their preferred device. The ubiquity of mobile devices, and increased speed and quality of transmission mean videoconferencing via live audio and video feeds have gained uptake. In light of this, enterprises must have convergent strategies aimed at bringing together their business and technology. The material herein is part of a growing body of literature and presentations on the perspective of ICT convergence, and is indicative of its impact on business.

Snorre Kjesbu, Vice President of Technology & Innovation, TANDBERG

NGN Transformation: A Malaysian Experience

Transformation to next generation network (NGN) creates both new opportunities and challenges for operators in delivering converged services over a single multipurpose IP- based network. NGN provides a layered shared architecture that should guarantee Quality of Service (QoS), service uniformity, network optimization and cost saving. On challenges, NGN requires several adjustments such as a business model, operating practices and human resources. Operators are still facing numerous challenges to provide reliable delivery channels to customer. This presentation seeks to share Telekom Malaysia’s experience and perspective on network convergence, new technologies and opportunities based on its current NGN transformation.

Dato’ Zamzamzairani Mohd Isa, Group CEO, Telekom Malaysia Berhad

Close of Day 2 and end of Convergence & IMS Stream