Call for Papers

Workshop leaders interacting with delegates at networking with delegates

Panel discussion moderated by Bernie Trudel, Cloud CTO, Asia Pacific at Cisco Systems

 

Noel Matthews, Head of Business Development at Ericsson Mobile Marketing Workshop

Q&A session where delegates and speakers interact
 

Panel of experts from across the region sharing their thoughts at the CEO Perspectives

• Future trends and next generation satellite communications
• As developing countries are looking at wireless alternatives when bringing broadband to rural areas, how would this impact the satellite industry?
• Strategies for the continual development of satellite services in overcoming the new competitors in the landscape
• State of industry
• A review of regulatory environments in Asia's markets and the impact on the satellite operators' business strategy
• Case study on the latest cost-effective solution for satellite cellular backhaul
• Improvement of international regulatory framework for access to the orbit/spectrum resources
• Will advanced satellite systems bring about a new wave in satellite systems or are satellite systems just becoming a niche?
• Peek at the growth of more DTH services and new platforms

• Latest trends and developments in cloud computing - the next wave
• Service models - SaaS, PaaS, IaaS - which one would work best for who?
• Evolution of cloud computing
• Web scale cloud as a complement to legacy cloud (web scale vs. legacy cloud)
• Developing the right cloud strategy and infrastructure to fit business requirements
• Technology review of QoS, security, flexibility and scalability of private, public and hybrid clouds and main differences between private clouds and managed clouds
• Strategies for migration to cloud services
• Adoption and deployment strategies
• Cloud security solutions
• ROIs for different cloud implementations
• What are the strategic roles to focus on to ensure that cloud platforms and its services take centre stage?
• Mobile cloud content delivery models & monetising mobile cloud opportunities

• Cloud opportunities for Telcos
• Can Telcos be leaders in cloud and enterprise services?
• Cloud futures - Approaches to tapping into Mobile, web, cloud-based apps opportunities
• Developing the right service level agreements (SLA)
• Why Telcos should build both legacy and web scale clouds for higher margins and better performance
• The Telco value proposition and positioning for the Telco 4.0 business operating model and emerging role
• Mobile cloud - creating the right ecosystem
• Delivering cloud services and applications across mobile devices
• Mobile cloud and SaaS strategy & implementation
• Telecom transformation - building a robust strategy for cloud mobility services and best practices in segmenting customers
• Monetising the Telco cloud and creating multiple value chains
• Building the right partnerships for cloud mobility services and strategy when facing OTT competition

• Key strategies to move operators from "dumb pipes" to "happy pipes"
• How is the challenge of increasing demand for bandwidth changing the Telco operators' business model and revenue structure?
• Review of new revenue streams
• Unlimited data pricing vs volume based pricing. A competitive analysis
• How can Telcos benefit from the OTT business models?
• Operators' view of the commercial viability of new technologies
• What are the disruptions in the Telco sector?
• The 4G Smart Grid - A perspective into the various communication networks
• The shifting dynamic of mobile data vs. bandwidth consumption - How will this generate revenue for Telcos?
• Enabling policies that will work for emerging & developing markets. Which is the right model for you?

• The next layer on the internet: embedding sensors in the global environment
• Interoperable standards for device to device communications
• Real-time monitoring of surroundings for mission-critical business
• Smart applications: intelligent transportation, smart power grid, smart agriculture, disaster management, remote monitoring and diagnostics
• IoT applications in the consumer mass market
• IoT infrastructure requirements
• Mobile devices for M2M applications
• Virtualisation of objects: from the Internet of Things to the Internet with Things
• Big data: bandwidth and storage capacity requirements
• Empowering ubiquity: designing inexpensive active things
• Wireless sensor networks
• The connected home

• Approaches for efficient use of spectrum for mobile broadband services
• Best strategies for stakeholders of the various mobile ecosystem to work together to deliver the services to match the new technological innovations in the mobile space
• How can operators build suitable networks to provide for M2M infrastructure?
• What is the value-add for operators to embrace M2M?
• M2M computing and communications: How will exploding network demands be met?
• Regulatory issues concerning the interconnectivity of machines, via M2M communications
• How will LTE/4G expand the possibility of MVNO subscribers?
• Success stories of MVNO & MNO collaboration
• When the adoption of LTE/4G becomes a reality will there be an explosion of data traffic. If so how will operators manage this?
• How will the implementation of LTE/4G by Telcos and its ramifications for optimal network design guarantee good quality of service for smartphone users?

• Challenges facing broadband in Asia
• Trends and developments in Asia
• Financial models for investment in next generation broadband infrastructure
• GPON, EPON, XGPON - A look in to the various access technologies, their benefits and differences
• What are the regulatory measures that need to be in place to meet the requirements of ubiquity at affordable rates in Asia?
• National Broadband networks - Getting the policy right and putting it into practice (Reality vs. the Hype)
• The deployment of NGN for high bandwidth FTTH
• How to manage the rising concern of privacy regulatory issues as it is the barrier to cross border commerce?
• Optimising DSL and fibre migration strategies
• Strategies to overcome challenges as fixed & mobile broadband offerings converge and compete

• Opportunities for growth in Asia Pacific region
• A look at strategies to strengthen the relationship between service providers and ecosystem partners to ensure a successful mobile payment scheme
• Solutions for reducing the complexities in current mobile payments schemes and "breaking silos" & fragmentation
• Advances in technological solutions which will lead to the greater adoption of mobile payment
• Case studies on mobile wallets, NFC and mobile payments
• Comparing NFC with other mobile wallet systems
• Achieving better alignment of financial services with NFC & mobile payments systems
• Strategies to creating greater convenience and accessibility to consumers
• Emergence of corporate mobile payments
• Mobile payments security

• Mobile health opportunities for operators
• Strategies for successful m-healthcare models
• Maximizing value of m-health by integrating mobile health into larger health systems
• Innovative M-Health approaches, applications & implementation
• Types of business models for sustainable M-Health initiative
• M-health ecosystem - multi- sector involvement and which entities to engage towards a more successful M-Health ecosystem?
• Technology Models - Gamification and PoP (Platform of Platforms) approaches
• M-health devices regulations and policies
• Standards & policies - governing health information exchange through m-Health technology? Relevance of HL7, LOINC, SNOMED, RxNORM to m-Health
• Increasing value for each stakeholder in the m-health value chain

• Is securing leadership through market share the innovation key to succeed in M-Commerce?
• Best practices in the delivery of Mobile Money platforms
• Strategic opportunities: Social networks & M-Commerce convergence
• A look into new technologies and services that will help boost mobile commerce revenue
• Challenges in developed and developing countries, & the complexities of money transfers
• Rise of the mobile OS ecosystem and apps
• Collaboration as the key towards a viable business in Mobile Money
• Case study on successful M-Commerce models

• Future trends in mobile - what are the main implications for marketers and advertisers?
• Maximising opportunities with Mobile Marketing & Advertising with sustainable revenue generating models
• Trends and developments in social media and MVAS offerings
• Challenges & opportunities of LBS and how can service providers take advantage of this to increase their ROI?
• Facebook and LBS - impact and opportunity for better business
• How can brands build mobile apps into a multi-channel offer? What are the key strategies?
• Innovative mobile marketing and mobile advertising campaigns
• Creating an enriched mobile reality experience to users through strategic trends
• The advent of the high end feature phones will remove the demarcation between smart and feature phones. What does the industry need to do to broaden its scope on catering to these devices both for content and advertising?

• Operator strategies for successful innovative services for better branding, enhanced customer engagement and achieving increased revenue growth
• Strategies to get customers to spend more on operator VAS offerings and building in more loyalty
• Creating product differentiation in the "crowded" market space and making service more "personal"
• How do traditional VAS players go independent of operators and successfully play in the app space?
• Exploring revenue sharing models to enable a win-win situation for content developers and operators
• Leveraging on opportunities in cloud based MVAS
• Increasing revenue from mobile data
• MVAS strategies for developing and matured markets
• Creating an enriched mobile reality experience to users
• Monetizing on Apps
• Regulatory challenges to promote VAS in developing countries
• Opportunities in social TV & mobile TV, mobile internet & mobile apps

• Case studies on successful mobile marketing campaigns
• Engaging & maintaining customers through the mobile channel
• How to use mobile marketing in your communication strategies to drive direct response and interaction?

• Security in the mobile payments & mobile money transfer model
• Security approaches for mobile apps platform, mobile payments & mobile transfers models
• With the recent explosion of smart devices there seems to be an ever increasing need to protect business data. How can this be achieved?
• An end to end approach to mobile security strategy

• A look at the successful CEM models which will help to optimise business performance and drive growth
• What are the key drivers for customer satisfaction?
• How to manage CEM in consumer markets?
• Importance of understanding the needs of the end user and how Telco's need to position themselves to achieve success
• Case study on how to manage customer's experience and what are the key focus areas to concentrate on
• Identifying the customer retention strategies
• Closing the loop with the end user - How can this be achieved?
• Strategies to turning customers into fans
• Augmented reality strategies to better engage consumers and retain greater loyalty

• Collaboration between Telcos and internet communication software providers will spur co-opetition. This brings about the challenge of OTT services to even higher levels. A look at strategies to stay ahead.
• Possible scenarios of profitable partnerships with OTT players
• Broadcasting convergence & divergence: Entering an era of uncertainty for both incumbents and new players as technologies, networks and services evolve with high quality, desirable alternatives. Who will emerge as winners as competition gets even fiercer?
• How to monetise on OTT?
• How will OTT services help to value add to the ecosystem?
• Operators have the competitive edge as they have a unique asset in the value chain and that is customer knowledge. How can operators achieve their aim to be personalised experience provider instead of just providing the connectivity?
• As the disruptive nature of OTT services continues to challenge the business models of existing stakeholders. Will this encourage and facilitate new and innovative entrants into the market?