CommunicAsia2016 Show Review
From 31 May – 3 June 2016, CommunicAsia2016 was held across 3 levels of Marina Bay Sands, Singapore. Recognised as Asia’s largest integrated info-communications technology event, more than 30,000 international attendees connected and networked throughout the 4 days, with cutting-edge products and solutions across the entire ICT value chain showcased at the exhibition.
SatComm, a part of CommunicAsia, boasted Asia’s largest congregation of satellite companies and featured key players in the industry. Addressing the demand for smart innovations, NXT at Level 3 focused on IoT and other enabling technologies for the building of Smart Cities. Attendees were also given the opportunity to witness product showcases related to Smart Cities and learnt more about the role of IPv6 in building future cities at the IoT Theatre.
An unprecedented number of free activities / workshops on the show floor included SME Day, India Connect, Technology Tour, DigiMarketing Lab, CIO Forum, Power Networking Reception, Asia ICT Innovation Forum, Meet-The-Press, Themed Presentations and Launches @ IoT Theatre & Xperience Zone and more!
Crowds thronging the Singapore pavilion
On the search for the latest satellite solutions at SatComm
Visitors enjoying an entertaining performance by the dancing robots at Huawei’s booth
Fleishman-Hillard’s presentation at DigiMarketing Lab, educated attendees on how to utilise digital marketing for their business.
The co-located event, BroadcastAsia, occupied Levels 4 and 5 of Marina Bay Sands, making the shows a one-stop key networking and knowledge platform for businesses, professionals and decision makers across the entire ICT, Digital Multimedia & Entertainment value chain.
The show’s highlights this year were on the key trending technologies of:
- Borderless Broadband
- Converged Connected Services
- Disruptive Innovations in IoT
- Security & Cyber-Security
These innovative solutions allowed visitors to have an encompassing experience of the various developments within the ICT industry and beyond. Designated presentation areas – IoT Theatre & Xperience Zone, allowed international visitors to hear directly from exhibitors who shared their product offerings and helped attendees to better evaluate the solutions required for their respective businesses.
Other enriching activities included:
The exhibition witnessed more 22,370 visitors from 99 countries / regions, with over 30 overseas buyer group delegations from India, Indonesia, Korea, Malaysia, Myanmar, Philippines, Thailand and Vietnam.
* Preliminary statistics before audit.
Salehuddin Bin Kamsuri
Ms Otgonchimeg Buyanjargal
Mr Jose Joevel Elumba Rivera
Mr Suvit Arayavilaipong
Mr Ragayopalan Gopalakrishnan
More than 1,100 exhibitors from 49 countries / regions, including 23 international group pavilions were present with an impressive showcase of the latest equipment and technologies. The countries / regions represented include:
Australia, Belgium, Brunei, Canada, China, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, Norway, Philippines, Poland, Romania, Singapore, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America and Vietnam.
Joe Deng (Zhou Jianjun)
CommunicAsia2016 Summit ended on a high note with 4 days of powered networking sessions, comprehensive thought leadership sharing with experts, peers and competitors.
At Asia’s most notable event themed ‘Connecting the Future Now, close to 700 industry experts from across the globe congregated to hear from a stellar line-up of 170 top management industry experts. Roundtable discussions, panel debates, case studies and demonstrations delivered practical insights on where the ICT industry is heading to, how convergence of ICT into all levels of business is accelerating at break-neck speed and how organisations are adapting with ICT innovations to stay ahead of competition.
CommunicAsia2016 Summit covered 12 specially tailored tracks of which 4 were new and 3 interactive post conference workshops and 1 site visit that addressed challenging and integral issues facing businesses and organisations today.
For day one, Bill Morrow, CEO of NBN Co started his opening keynote by walking the talk on how NBN is walking the talk with its LTE and Satellite broadband services delivering world-class broadband to some of the most remote parts of one of the biggest countries in the world. His presentation was followed by a morning plenary panel discussion which was anchored by senior representatives from Google, Ericsson, MCMC and NBN Co.
In day two combined morning plenary with the BroadcastAsia 2016 International Conference, Gabriel Lim, CEO Designate from IMDA Singapore, during his opening address touched upon how the new agency will work towards connecting our people, communities and businesses to the many new opportunities beyond what we imagined to be possible in a Smart Nation. Gerd Leonhard the Futurist, then delivered an eye-opening visionary address by outlining the key trends for the next 5 years, entering on mobilisation, digitisation, screenification, intelligisation, automation and robotisation and what will it mean to be human.
This was followed by the Thought-Leaders Panel where we focused industrial experts from the likes of Media Corp, HOOQ, MyRepublic and HKBN covering the topic on New Media Opportunities: Collaborating in a Disruptive Phase. The panelists discussed how to differentiate content and compete in the disruptive Asian marketplace, identified paid content business models will translate into business sustainability and future opportunities in the OTT market plus collaborative approaches and considerations.
On the third day, Darren Hubert from Microsoft presented the opening keynote on Architecting Internet of Things. In his keynote, he showcased the various projects Microsoft is involved in, what those projects look like in reality and challenges faced, shared the key essence of why you need network in order to succeed in harnessing the power of IoT, and the risks involved. His session moved beyond hypotheticals in which he introduced real world examples that will prepare one in life as a delivery architect working with IoT. The next panel discussion talked about digital disruption from a wider range of enterprise and telcos with government agency sharing on how enterprises capitalise on this disruption, not just as channel but as an active participant in the new processes that are evolving, but to also operate and how they engage with their customers.
All the 12 individual tracks that followed the morning plenaries had an active participation and interactive Q & A sessions which were well moderated by the track chairpersons.
The Summit ended with strong support and participants’ positive feedback on what they wish to see and learn at the upcoming CommunicAsia2017 Summit!
What delegates said about the Summit
Faizah Zainal Abidin
Paragas, Princess Anne
Steven Tan, Director
Speakers: Excellent with experience to share.
Support Services: Business Centre (Sue), organisation of tea breaks/lunch, amenities are world class.
Exhibitions: Amazing effort by all exhibitors, however, not much time to visit all of them.
Panels: Very informative, interactive & willingness to share knowledge.”
CommunicAsia will return as a 3-day event to Marina Bay Sands, Singapore from 23 – 25 May 2017 (Tuesday to Thursday). BroadcastAsia will take place on the same days at Suntec Singapore. Shuttle buses will ply between the two venues.