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CommunicAsia2016 Show Review

From 31 May – 3 June 2016, CommunicAsia2016 was held across 3 levels of Marina Bay Sands, Singapore. Recognised as Asia’s largest integrated info-communications technology event, more than 30,000 international attendees connected and networked throughout the 4 days, with cutting-edge products and solutions across the entire ICT value chain showcased at the exhibition.

SatComm, a part of CommunicAsia, boasted Asia’s largest congregation of satellite companies and featured key players in the industry. Addressing the demand for smart innovations, NXT at Level 3 focused on IoT and other enabling technologies for the building of Smart Cities. Attendees were also given the opportunity to witness product showcases related to Smart Cities and learnt more about the role of IPv6 in building future cities at the IoT Theatre.

An unprecedented number of free activities / workshops on the show floor included SME Day, India Connect, Technology Tour, DigiMarketing Lab, CIO Forum, Power Networking Reception, Asia ICT Innovation Forum, Meet-The-Press, Themed Presentations and Launches @ IoT Theatre & Xperience Zone and more!

Crowds thronging the Singapore pavilion

Crowds thronging the Singapore pavilion

On the search for the latest satellite solutions at SatComm

On the search for the latest satellite solutions at SatComm

Visitors enjoying an entertaining performance by the dancing robots at Huawei's booth

Visitors enjoying an entertaining performance by the dancing robots at Huawei’s booth

Fleishman-Hillard's presentation at DigiMarketing Lab, educated attendees on how to utilise digital marketing for their business.

Fleishman-Hillard’s presentation at DigiMarketing Lab, educated attendees on how to utilise digital marketing for their business.

The co-located event, BroadcastAsia, occupied Levels 4 and 5 of Marina Bay Sands, making the shows a one-stop key networking and knowledge platform for businesses, professionals and decision makers across the entire ICT, Digital Multimedia & Entertainment value chain.


The show’s highlights this year were on the key trending technologies of:

  • Borderless Broadband
  • Converged Connected Services
  • Disruptive Innovations in IoT
  • SatComm
  • Security & Cyber-Security

These innovative solutions allowed visitors to have an encompassing experience of the various developments within the ICT industry and beyond. Designated presentation areas – IoT Theatre & Xperience Zone, allowed international visitors to hear directly from exhibitors who shared their product offerings and helped attendees to better evaluate the solutions required for their respective businesses.

Other enriching activities included:

The exhibition witnessed more 22,370 visitors from 99 countries / regions, with over 30 overseas buyer group delegations from India, Indonesia, Korea, Malaysia, Myanmar, Philippines, Thailand and Vietnam.

* Preliminary statistics before audit.

Visitors’ Accolades

“It was really good. I managed to see many interesting IT Software products and solutions.”
Salehuddin Bin KamsuriManager, Information and Communication Technology Department, Johor Port Berhad, Malaysia
“CommunicAsia is a great opportunity to visit all the different vendors and see new products.”
Brian LaValleeChief Operating Officer, INVITE Communications Co., Ltd, Japan
“This is an exhibition that gives you a panoramic view of the industry especially the merging of Broadcasting and ICT industry. Quality of exhibitors is high and exhibition is well-arranged. I had a smooth-sailing visit.”
Ms Otgonchimeg BuyanjargalDirector of Project Management Office, Mobicom Cooperation LLC, Mongolia
“A great place to connect with other high-level executives in the industry. This is not only through visiting the exhibition but also via the fringe activities such as the Power Networking reception. A worth-while experience”
Mr Jose Joevel Elumba RiveraVP Research and Product Development, SkyCable Corporation, Philippines
“It’s the biggest exhibition in the telco/broadcast industry in Asia. The most convenient place to meet suppliers and see live demos. I have met with the top representatives of many exhibitors and which shows the importance they place in this exhibition.”
Mr Suvit ArayavilaipongSenior Vice President – Product Management, Advanced Info Services Plc. (AIS), Thailand.
An excellent experience! A very good exposure to the recent technological trends. It provides great opportunities to understand the OEMS products that I am interested in. I was able to pick up at least half a dozen opportunities which could potentially turn into business deals. The Power Networking Reception was excellent! The show officers are very helpful and supportive in making my stay and experience wonderful. A big THANK YOU to the organiser!
Mr Ragayopalan GopalakrishnanSVP- Network Operations, Service & Solutions, Sify Technologies Limited, India

More than 1,100 exhibitors from 49 countries / regions, including 23 international group pavilions were present with an impressive showcase of the latest equipment and technologies. The countries / regions represented include:

Australia, Belgium, Brunei, Canada, China, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, Norway, Philippines, Poland, Romania, Singapore, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America and Vietnam.

Exhibitors’ Testimonials

“OTSAW’s objectives is to bring exciting innovations and cutting edge technological products to Asia. With regards to the event, we were pleased with both the turn out rate and quality in local and regional trade visitors. Some of the benefits include successfully launching our Robotics and Smart Home products, with many ideas and constructive discussion with both visitors as well as exhibitors, hence providing us with real life solutions for our company.”
LingCEO, OTSAW Digital
“We were strongly encouraged by the enthusiasm, meaningful exchanges, and potential collaborations… As a key enabler of the ICT industry, Huawei is committed to helping the telecom and vertical industries digitize their infrastructure, operational systems and business models to realise their business aspirations.”
Joe Deng (Zhou Jianjun)Carrier Business President, Huawei Southern Pacific Region

CommunicAsia2016 Summit ended on a high note with 4 days of powered networking sessions, comprehensive thought leadership sharing with experts, peers and competitors.

At Asia’s most notable event themed ‘Connecting the Future Now, close to 700 industry experts from across the globe congregated to hear from a stellar line-up of 170 top management industry experts. Roundtable discussions, panel debates, case studies and demonstrations delivered practical insights on where the ICT industry is heading to, how convergence of ICT into all levels of business is accelerating at break-neck speed and how organisations are adapting with ICT innovations to stay ahead of competition.

CommunicAsia2016 Summit covered 12 specially tailored tracks of which 4 were new and 3 interactive post conference workshops and 1 site visit that addressed challenging and integral issues facing businesses and organisations today.

For day one, Bill Morrow, CEO of NBN Co started his opening keynote by walking the talk on how NBN is walking the talk with its LTE and Satellite broadband services delivering world-class broadband to some of the most remote parts of one of the biggest countries in the world. His presentation was followed by a morning plenary panel discussion which was anchored by senior representatives from Google, Ericsson, MCMC and NBN Co.

In day two combined morning plenary with the BroadcastAsia 2016 International Conference, Gabriel Lim, CEO Designate from IMDA Singapore, during his opening address touched upon how the new agency will work towards connecting our people, communities and businesses to the many new opportunities beyond what we imagined to be possible in a Smart Nation. Gerd Leonhard the Futurist, then delivered an eye-opening visionary address by outlining the key trends for the next 5 years, entering on mobilisation, digitisation, screenification, intelligisation, automation and robotisation and what will it mean to be human.

This was followed by the Thought-Leaders Panel where we focused industrial experts from the likes of Media Corp, HOOQ, MyRepublic and HKBN covering the topic on New Media Opportunities: Collaborating in a Disruptive Phase. The panelists discussed how to differentiate content and compete in the disruptive Asian marketplace, identified paid content business models will translate into business sustainability and future opportunities in the OTT market plus collaborative approaches and considerations.

On the third day, Darren Hubert from Microsoft presented the opening keynote on Architecting Internet of Things. In his keynote, he showcased the various projects Microsoft is involved in, what those projects look like in reality and challenges faced, shared the key essence of why you need network in order to succeed in harnessing the power of IoT, and the risks involved. His session moved beyond hypotheticals in which he introduced real world examples that will prepare one in life as a delivery architect working with IoT. The next panel discussion talked about digital disruption from a wider range of enterprise and telcos with government agency sharing on how enterprises capitalise on this disruption, not just as channel but as an active participant in the new processes that are evolving, but to also operate and how they engage with their customers.

All the 12 individual tracks that followed the morning plenaries had an active participation and interactive Q & A sessions which were well moderated by the track chairpersons.

The Summit ended with strong support and participants’ positive feedback on what they wish to see and learn at the upcoming CommunicAsia2017 Summit!

What delegates said about the Summit

“The workshop on IOT is very informative and has provided an in-depth insight on development of IOT.”
Faizah Zainal AbidinHead, Spectrum Planning, Malaysian Communications and Multimedia Commission
“The event was definitely worth attending. Next time kindly touch on different industries like utilities, etc.” “Fear Disruption not, Keep moving forward or be forgotten”
Paragas, Princess AnneAccount Solutions Leader, Energy Development Corporation
“Very good session. Covered various aspects of digital transformation & disruption”
Malik KotadiaFormer SVP-Global Digital Transformation, CITI
“A very good session for 2016. Thank you for the great show.”
Steven Tan, DirectorMidfield Realty
“This session (IOT Integration and Data Analytics) is the most interesting and useful session that I have experienced in the entire CommunicAsia 2016 conference.
Udaru JayasingheEngineer, Mobitel Limited Sri Lanka
“Overall interesting event with many updates information about Technologies. Keep it up with more workshops.”
AnastasiaAVP Marketing, PT EDI Indonesia
“Venue: Absolutely magnificent!! Very well organised from initial contacts thru Elaine all thru to the actual execution of the 5 day conference itself.
Speakers: Excellent with experience to share.
Support Services: Business Centre (Sue), organisation of tea breaks/lunch, amenities are world class.
Exhibitions: Amazing effort by all exhibitors, however, not much time to visit all of them.
Panels: Very informative, interactive & willingness to share knowledge.”
John CholaiDirector, NICTA-PNG
“Examples in actual enterprise situations are useful. I’m interested in the topics Digital Disruption and IOT.”
Shogo FujitaSupervisor, YAMAHA Corporation
“Has been invaluable in helping keep abreast of the latest development in the communications and ICT areas”
Ivan FongGeneral Manager, Amalgamated Telecom Holdings
“Congratulations on holding another great and successful CommunicAsia Summit.”
Alan HaddenVP of Research, GSA
“Thoughtful selection of themes for the conference, especially the Smart Cities track. All the right people in the room to discuss the future of cities.”
Chan ParkGeneral Manager APAC, UBER
“Thank you for making the event so grand and captivating. SES team rocked the event.”
Akhil BehlArchitecture and Strategy Director, Juniper Networks
“At the outset let me congratulate you and the team for pulling off a show of this scale and size. The content this year was much more wholesome than last year’s and relevant to the market direction.Once again, congrats on such an awesome job!”
Arun SundarChief Strategy Officer, TrustSphere
“I can easily say this was the best CommunicAsia I have personally been to in the past few years. Heartfelt congratulations to you and your team for this year! You really nailed the IoT subject, because getting the topic right really is the secret of success”
Toby RuckertCEO, Unified Inbox

CommunicAsia will return as a 3-day event to Marina Bay Sands, Singapore from 23 – 25 May 2017 (Tuesday to Thursday). BroadcastAsia will take place on the same days at Suntec Singapore. Shuttle buses will ply between the two venues.

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